
In a bizarre twist, Count Binface—a UK election candidate famous for wearing a trash can on his head—has called on Sega to make Shenmue 4. For context, Count Binface, a comedian named Jon Harvey, is running against Nigel Farage in the Clacton by-election. Farage resigned as MP amid financial allegations, and Binface seized the chance to challenge him. The Shenmue fan group Shenmue Dojo paid Binface via Cameo to record a video message for Sega. In it, Binface demands an update on Shenmue 4, jokingly suggesting nationalizing Sega and rebooting SegaWorld. Despite the campaign, Shenmue 4 remains uncertain. Creator Yu Suzuki expressed interest in 2023 but acknowledged the mixed reception of Shenmue 3.

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