GTA 6's Fictional Beer Brands Might Soon Hit Real Shelves

Rockstar Games appears to be gearing up to bring some of GTA 6's in-game beer brands to real-world store shelves. According to a report by iGrandTheftAuto, labels for three GTA-themed beers have been approved by the US Alcohol and Tobacco Tax and Trade Bureau. The lineup includes Patriot Beer and Pißwasser (often called Pisswasser), both of which have appeared in earlier GTA games, plus a new brand called No Mames Vice City, whose label features a small dog wearing sunglasses and a Vice City chain.

These beers are being produced by a Florida brewery called Tripping Animals Brewing. For beer enthusiasts, the No Mames Vice City lager will have a 6% ABV, while the other two will be 4.2% ABV—the same as Bud Light. That said, it's still unclear exactly when or where these drinks will be sold.

They could be exclusive to bars in and around Miami, as Rockstar Games has taken over the city with GTA 6 ads. Locals have spotted various in-universe ads for GTA brands around the area, and a giant Vice City blimp has been flying over Florida. The Miami Heat's arena has also been transformed ahead of an unprecedented Vice City-themed NBA game in November.

It's possible some of these drinks could be sold online, but limiting them to special in-person events around the city might make more sense. Either way, it shows that Rockstar is sparing no expense to let the public know GTA 6 is coming. The company has also started advertising the game in Paris, New York City, Chicago, and Los Angeles. It's unclear whether other cities will get big advertising beyond posters and billboards, or if this is all exclusive to Miami.

GTA 6 will release on November 19 for Xbox Series X|S and PS5.