GTA 6 Fans Speculate Rockstar Is Filming a Lavish Live-Action Trailer in Miami

Sharp-eyed Rockstar enthusiasts have spotted camera crews filming convoys of flashy GTA 6-themed cars in Miami, sparking rumors of a new live-action trailer.

Over the past few weeks, Rockstar Games has been taking over Miami as it builds hype for GTA 6, which is set in a fictionalized version of the city called Vice City. The company has plastered ads across the area, flown a Vice City blimp over Florida, and announced unique events like a Vice City-themed NBA game with the Miami Heat in November. This unprecedented marketing blitz has essentially turned the city into a real-life version of GTA's universe.

But some things are happening under Miamians' noses without much explanation. Fans have noticed exotic sports cars driving in convoys, sometimes accompanied by a camera crew. These aren't ordinary vehicles—they're modified to resemble cars from the GTA series. In videos and photos shared by fans, you can see in-universe car brands like Grotti (a Ferrari parody) and Emerus (a McLaren parody) on some of the vehicles racing around.

Filming of a separate video or trailer for GTA VI continues in Miami🌴#GTAVI #GTA6 https://t.co/YSbI11vvmu

Rockstar Games and West Coast Customs popped out in Key Biscayne today to do some promo for GTA 6 🔥 https://t.co/hhRg2OP8i6

Got pictures and several videos of the GTA 6 cars driving around Miami! Absolutely insane! 🔥 https://t.co/765ef66NaW

There's a widespread belief online that Rockstar intentionally released the latest trailer much earlier in order to release another GTA 6 video, filmed in real life, before the game's launch. Over the past two days, there's been high activity in Miami: camera operators are working there, and GTA 6 advertisements have been placed. For example, there are graffiti pieces that don't mention GTA 6 but simply read "Vice City." The same inscription, "Welcome to Vice City," is also present on the stadium. Presumably, all of this was done not only as part of a PR campaign but also to film the main trailer against a backdrop of streets that will be identical to the locations in GTA 6: the same advertising billboards, graffiti, and cars with similar license plates. It's quite possible that we'll see such a video on the day the game becomes available for pre-installation.#GTAVI #GTA6

Some fans speculate that Rockstar is shooting a live-action GTA 6 trailer and will utilize some of the real ads around the city to highlight the fact that it has created a real-life version of Vice City. As of now, Rockstar hasn't addressed any of this advertising, and has instead let it speak for itself. Similarly, there have been reports that Rockstar will be releasing real-life versions of GTA beer brands in the near future following listings on a government database.

It's anyone's guess what all of this is being used for, but all signs seem to point to it being related to GTA. Rockstar has already announced that its Miami Heat sponsored game will be called "A Night in Vice City," so maybe there are plans for more activities around the entire city beyond the actual basketball game. Either way, this is some next-level marketing and shows Rockstar is sparing no expense.

GTA 6 will release on November 19 for PS5 and Xbox Series X|S.