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Young Male Gamers Twice as Likely to Embrace Conspiracy Theories, UK Study Finds

26/06/2026 · 0

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A recent study reveals that young male gamers in the UK are twice as likely to believe in conspiracy theories compared to the general population. The research, conducted by More in Common and The AKO Storytelling Institute at the University of Arts London (as reported by Video Games Industry Memo), surveyed thousands of young Britons and categorized them based on their video game usage. One goal was to determine if video games could serve as a tool to reach individuals who have turned away from mainstream media and instead rely on misinformation from other sources.

Interestingly, the group with the highest gaming frequency, who most agreed that "secret groups are controlling global events," also expressed four times more confidence in their ability to identify misinformation. The study polled 2,000 British men aged 18 to 24, a group labeled "Sceptical Scrollers," representing 10% of the country's population. This demographic tends to have the lowest income, is more likely to be in debt, and lives in social housing near their childhood homes.

Sceptical Scrollers are among the least likely to watch terrestrial TV, listen to radio, or read newspapers, preferring to trust news from YouTube, podcasts, or social media. However, they play video games more than any other group. The study found that these individuals value video games as an escape and a space "free of political ideology," with most treating games as an alternative to the moral and political realities they face.

When given games with subtle messages—one revealing character manipulation, another focusing on susceptibility to misinformation—the results were "mixed," especially after the games' purpose was disclosed. "A number of participants felt betrayed," the study noted. While video games may not be a direct avenue to change beliefs, the study suggests they can be a positive aspect in the lives of this disenfranchised group, offering common ground. Although Sceptical Scrollers are unlikely to play games designed to counter conspiracy theories, titles that encourage critical thinking—such as Among Us or Papers, Please—could still be beneficial.

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