The Sims 4 is rolling out an innovative 'Maker' program, enabling content creators to officially publish and sell their custom mod packs through a dedicated marketplace. Maxis revealed this exciting development today, introducing both The Sims Maker Program and Marketplace. Starting March 5, designers can apply to become Makers, with the Marketplace set to open on March 17. Only approved creators will gain access to sell their work. To qualify, applicants must be at least 18 years old, proficient in English, not living in embargoed regions, and pass a technical review by submitting two assets for evaluation. Maxis confirms that all content will undergo human review before publication.
The Marketplace will feature a mix of official content from The Sims developers—including Expansion Packs, Game Packs, Stuff Packs, and Kits—alongside 'Maker Packs' crafted by the creators. Purchases will use 'Moola,' a virtual currency available in fixed bundles: 200 Moola for $2.49, 500 for $4.99, 1,000 for $9.99, 2,600 for $24.99, and 5,500 for $49.99. While official packs can still be bought with regular money, Maker Packs are exclusively available with Moola. Note that Moola cannot be earned in-game, is non-refundable, and doesn't transfer between platforms or players, nor do Maker Packs.
Creators will earn about 30% of each sale; for example, if a pack costs 100 Moola, the Maker receives $0.30 USD. They have full control over their pack's contents and pricing. Maxis emphasizes that modding outside the Marketplace remains allowed as long as it's free, per existing policy, but Marketplace items must be exclusive and not offered elsewhere for free or a fee.
The Marketplace launches on March 17, 2026, for PC and Mac, with PlayStation and Xbox versions to follow later. This news comes after several popular The Sims 4 creators left the EA Creator Network last fall in protest of EA's acquisition by an investor group including Saudi Arabia's Public Investment Fund (PIF), Silver Lake, and Jared Kushner's Affinity Partners, a deal valued at approximately $55 billion.
