Dead by Daylight, Control, and McDonald's Join Forces to Promote Assassin's Creed Black Flag Resynced

In an unusual marketing move, multiple video game companies are helping to advertise the newly released Assassin's Creed Black Flag Resynced. Social media accounts for games like Control and Dead by Daylight, as well as hardware brands such as SteelSeries, have been taken over by the game's promotional campaign. The long-awaited remaster/remake of the beloved Assassin's Creed title launched today, and these accounts are posting about it to spread the word. Epic Game Store also rebranded its socials with Black Flag-themed imagery, and even McDonald's joined in. The accounts are posting messages claiming to have been 'boarded' and featuring the game's signature black pirate flag. Ubisoft-owned titles like Watch Dogs, Rabbids, and For Honor are also participating, which makes more sense given they're under the same corporate umbrella. Additionally, the official Assassin's Creed socials shared a code for a free pet monkey that will roam players' ships. It's unclear how Ubisoft convinced other companies to join, but it's a unique marketing strategy that has sparked conversation. IGN gave the game a 9 out of 10, calling it 'more than just a shinier version' and praising it for bringing the classic up to modern standards. Assassin's Creed Black Flag Resynced is now available on Xbox Series X|S, PS5, and PC.