Forza Horizon 6 Dev Responds to 'Itasha' Car Ban Backlash, Says 'Explicit Sexual Content' or 'Sexually Suggestive Content' Is Forbidden

In recent months, Forza Horizon 6 has been hit with a wave of negative feedback on social media and Steam regarding its moderation system, which many players feel unfairly targets those creating Itasha-style designs. In response, Microsoft has released an updated code of conduct to clarify what user-generated content will lead to bans in Forza Horizon 6.

Itasha (literally "painful car," referring to their bold, sometimes cringeworthy appearance) are custom-decorated vehicles often featuring characters from manga, anime, and video games. This real-life phenomenon, which began in Japan, has gained a following, with players showcasing their love for certain characters in car games like Forza Horizon 6, where extensive vehicle customization with vinyl decorations is possible. However, not all Itasha creators have been able to enjoy sharing and racing their designs in Forza 6's Japan setting.

Over the past few months, online comments have surged alleging a massive wave of bans across Forza 6. Many posts claim Itasha have been unfairly targeted and urge people not to purchase the game: "If you love Japanese car culture, don't buy it. You'll regret it." This has fueled discussions (like this one on Reddit) and speculation that AI moderators are being used, and that certain groups are mass reporting specific designs or creators. Such comments have also sparked fears that even having a screenshot of another player's Itasha or a draft livery design in your library could result in a permaban.

To address these speculations, Forza Motorsport developer Turn 10 Studios (which Microsoft recently merged with Horizon developer Playground as part of an Xbox studios shakeup) clarified in its latest updated guidelines that each piece of reported content is checked by human moderators. "Once content has been flagged using the in-game reporting system, the content is added to a queue to be reviewed by a human moderator. The number of reports on a piece of content does not affect its prioritization or position in the queue."

Turn 10 also addressed Itasha designs specifically in its updated guidelines on specific iconography and imagery:

"Itasha style designs are permitted; however explicit sexual content and sexually suggestive content are forbidden. While we cannot show specific examples of suggestive imagery in this article, designs that depict provocative poses, associated gestures and facial expressions, and attention to specific body parts can be examples of suggestive imagery."

However, these updated guidelines are already facing criticism online. "These criteria are too vague," chimed in one Japanese-language commenter on X. "Seriously, it's just the same as saying 'whatever I think is bad is bad!'"

"At least there are some specific examples and descriptions," another commenter posted in Japanese. "Well, I guess I poses (standing on one leg with the other leg up) and M poses (legs parted) would be out. I guess they want to say 'keep it within the bounds of what's okay for kids to see,' but due to the political correctness in British criteria, it's damn hard to understand these judgments."

According to Forza 6's policy, players are usually given a warning for their first violation, with any additional violations after that receiving increasingly long suspensions. However, if a player's behavior or custom design falls within the zero tolerance policy, they end up permabanned: "Only when an image contains child sexual content, explicit sexual content, explicit nudity, or imagery outlined above in Forza's Zero Tolerance Policy, will a permanent ban be issued without prior infractions."

Extreme violations cover "offenses that Turn 10 has ZERO tolerance for, including hate speech, credible violent threats, child sexual exploitive (sic) abusive imagery, terrorism or violent extremism content, sexual/nude imagery, and more."

Female characters on Itasha are sometimes put in poses that might be deemed too sexually suggestive to pass Forza 6's guidelines. The perceived age of anime characters can also be an issue that might prompt such censorship (as seen in Steam's 2018 crackdown on anime-style adult games). These factors may have nudged some of these Itasha creations into Forza 6's Zero Tolerance Policy, which results in a permanent suspension.

Over on Steam, Forza Horizon 6's Japanese review status has plunged to "Mixed," with a recent increase in Japanese language reviews not recommending the game. Some players describe the risk of getting permabanned just for taking a screenshot of another player's car that violated regulations, alleging that car designs featuring female anime characters wearing bikinis have also been banned. Even positive reviews that describe the game as "great fun just to drive around as you can freely explore a miniature version of Japan," describe the operational side of the online game as "extremely poor quality," also highlighting issues with season missions and collecting credits. "I find myself wondering if they couldn't be a bit more considerate towards their users, as it is far from a cheap game. Given that the game itself is of such high quality, I feel it's a great shame that its reputation is being undermined by these issues."

Overall, the perception seems to be that Forza Horizon 6 has been stricter with its bans than previous titles in the series, and there still remains much concern over what and what doesn't constitute bannable content.

While some commenters writing in Japanese on social media were angry at the banning of Japan's imperial flag, it is worth noting that these iconography bans are hardly a new development unique to Forza 6. Previous entries in the Forza franchise also banned such imagery (including the Confederate flag and Nazi iconography). For example, back in 2020, former Forza creative director Mike Brown talked about Forza 4's moderating system and how accurate depictions of Japan's Imperial flag on car designs could get a player banned, but more abstract expressions would not. These same guidelines regarding Japanese imperial flag usage were reposted in Forza 6's September 24, 2026 guidelines regarding specific iconography that is banned.

When Forza Horizon 6 was released, it received initial praise across Japanese social media for respecting Japanese culture and giving players a realistic-looking mini-version of the country to race around. However, it remains to be seen if Turn 10 can win back the vocal community complaining about its moderation system.